hotpot screen shot 1
  • What Is This All About?

    Capturing the Customer is all about Marketing. Examples of good marketing, suggestions on how to improve bad marketing, updates from the world of Social Media, and basically stuff that I find interesting.
hotpot screen shot 1

Google Goes Local – Portland Style

With over 20% of Google’s searches now having a local intent, Google launched their Hotpot service for rating local businesses late last year. “From reading nearby restaurant reviews to locating a good neighborhood hardware store, the web is increasingly becoming a key source of information for many of the decisions and experiences in your everyday … Read more

Video Killed My Old SEO aka How Video Can Improve Your SEO Efforts

The introduction of video into your marketing strategy can dramatically change your SEO future. In fact, you may want to pull out your Ray Bans because my friend, your future is looking quite shiny and bright! Besides making some pretty bad 80′s references, what on earth am I talking about? Good question! Not too long … Read more

It's all about the numbers baby!

Numbers Talk, Bull$/^& Walks – 12 Powerful Social Media Marketing Stats

Is someone still trying to tell you that social media isn’t a big deal? A client that doesn’t really understand why they need to claim their business on FourSquare? Doesn’t understand why they need to do more than just post their press releases as their Facebook Updates? Well, here are some stats, because as the … Read more

Keep Him Guessing…..

Keep Him Guessing? Or Not? Chevy votes for the latter with their Super Bowl ad today that illustrated how their new Chevy Cruze provides auditory Facebook updates at the push of a button. Social Media is now able to reach you even while you are driving. And this is without you dodging oncoming cars while you scroll … Read more

accessdenied-1

Access Denied! Why Having Your Super Bowl Ad Rejected May Make Good Advertising Sense

Most people wouldn’t think that having their ad rejected would be good for business. I mean aren’t they trying to get their ad in front of the 106 million people who watch the Super Bowl? Well…maybe. Some companies know that an ad that says anything about them will never be accepted but they keep submitting … Read more

Follow

Get every new post delivered to your Inbox.